What is a business plan?

Why is a business plan important?

What's included in a business plan?

What are some guidelines for preparing a good business plan?

 

 

 

Cover page

Confidentiality Letter

Table of contents - sample

Tips & tricks

 

 

 

Executive summary contents

Tips & tricks

 

 

 

Company

Strategic direction of the company

Products/ service

Tips & tricks

 

 

 

The industry

Market size and trends

Customers or target market

Competition

Estimated sales

Tips & tricks

 

 

 

Sales and marketing strategy

Method of sales

Advertising and promotion

Tips & tricks

 

 

 

Owners, key employees  & compensation

Advisors and their compensation

Gaps in management

Organizational chart

Headcount forecast (future organization chart)

 

 

 

Income statement

Cash flow statement

Balance sheet

Tips & tricks

 

 

 

Key risks

Risk reduction strategies

Action plan

 

 

 

The deal

Exit strategy

Tips & tricks

 

 

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